Setting up an online store is not the hardest task in the world. There are a few basic steps you have to follow – know what you want, get a hosting and a web domain, set up a script, customize it with your products and start advertising. The most important and difficult step is picking the script. Magento is one of the top companies providing such scripts for online stores. It has more than 100,000 customers and online stores, gathered in more than a decade of existence. But what is its major advantage?
The company comes with an open source shopping cart software, which is excellent. If you use a custom source, what do you do when the company goes bankrupt? Nothing. If your solution has particular problems or an error shows up, your business is no longer up. It is hard and expensive for someone to decrypt the code and work on it. Therefore, an open source system is exactly what you need in order to clearly adapt to your needs and necessities. It doesn’t matter what happens with the company, as modifying the code is piece of cake. This is one of the most important things that help these guys increase their already positive reputation.